Every marketplace and storefront platform wants product data in its own shape - different field names, different taxonomies, different value formats. Maintaining a separate export per channel works until you're doing it for the third or fourth time; then it just becomes the job.
One master record, every channel's shape
Define how your internal attributes map to each channel's fields once, with an optional transformation per mapping. Nine built-in transformation types cover the common cases: uppercase/lowercase, price in cents, price with currency, gross-to-net, HTML strip, boolean Y/N, boolean 1/0, and CDATA wrap.
Rules decide what goes where
Collection rules automatically determine which products belong in which channel's export, based on brand, status, product family, taxonomy, price range, EAN presence, or custom attribute conditions - combined with AND/OR logic. Products that meet the rules are included automatically; nobody has to remember to add a new SKU to every channel's list by hand.
Vocabulary translation, without touching your data
Your internal values ("active", "S") rarely match what a channel expects ("1", "small"). Value mapping handles that per attribute, per channel, leaving your master data untouched.
The channels we support today
Nine unit-tested channel integrations, maintained in-house: Shopify, Shopware 6, WooCommerce, Magento, BigCommerce, Commercetools, Pixi, Algolia, and Klevu - plus a generic XML/CSV export for everything else. We add new channels regularly, based on what customers ask for.
Export history you can check
Your five most recent export runs per channel are kept with a timestamp and a "download latest" link, so you can always verify exactly what was sent most recently.